Why Jack Dorsey’s Square changed its Name To ‘Block’

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Few days after Jack Dorsey announced his exit as chief executive of Twitter, his other company, Square has changed its name.

Square, the digital-payments company he owns and runs, will now go under the new corporate name of Block.

Recall earlier in October, Facebook group announced Meta as its new corporate name.

And in the same way, individual businesses owned by Block, “building blocks”, as the company put it, such as Square and music-streaming platform Tidal, retain their original names.

“We built the Square brand for our seller business, which is where it belongs,” Mr Dorsey said.

“Block is a new name but our purpose of economic empowerment remains the same.

“No matter how we grow or change, we will continue to build tools to help increase access to the economy.

Referencing Facebook’s rebrand, Square tweeted:

“Not to get all meta on you… but we’re going to.

“‘Block’ references the neighbourhood blocks where we find our sellers, a blockchain, block parties full of music, obstacles to overcome, a section of code, building blocks and, of course, tungsten cubes.”

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