Adidas Has Expressed Its Displeasure With Fifa’s Biennial World Cup Concept

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New criticism of Fifa’s ambitions to hold a World Cup every two years has come from an unexpected source: the CEO of Adidas, one of the organization’s biggest supporters.

Kasper Rrsted, a well-known sports figure, has joined a rising chorus of footballers who are skeptical of the plans, which could be approved by Fifa by the end of the year.

Rrsted remarked in an interview with the Swiss newspaper Neue Zürcher Zeitung:“I don’t think much of a football World Cup held every two years. There’s a European Championship here, there’s a Copa América in Latin America. One should also leave space for other things.

“I am a passionate football fan … but it is important that not only football is shown on television but also biathlon, skiing, tennis or handball. If you push just one product heavily it is not good for any product.”

Adidas has a long history with Fifa, dating back to the 1970 World Cup in Mexico. It is a top-tier sponsor, alongside Coca-Cola and Visa, and creates the ball for each tournament. Despite the controversies that overtook former president Sepp Blatter, it retained its ties with Fifa, and its agreement runs until the World Cup’s centennial in 2030. Adidas is also a sponsor of Uefa, the governing body of the biennial World Cup, which has been the subject of much controversy.

source : Guardian sport

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